UX and Human-centered Design
User experience (UX) focuses on understanding what users want, what they need, what they value, and what limitations may affect users’ interaction with a digital environment. In practice, an organization should consider how it is connecting with its users while taking into account its business goals and objectives. UX best practices promote improving the quality of the experience for users while also improving the comprehension of the information or services being conveyed.
RGM is skilled at assisting clients in building engaging experiences that are founded in the principles of POUR: perceivable, operable, understandable, and robust. Through building websites, software interfaces, and mobile apps, we work with our clients to meet business objectives that satisfy the user’s needs. Gathering requirements for functional specifications and content requirements, building the information architecture and interactive design concepts, prototyping, and testing the interface and navigation based on best practices, and designing a visually appealing look and feel of the product to capture the attention of users.
Human-centered design (HCD) fuels the creation of products and applications that resonate deeply with the user. HCD is not about the right tool or the right platform, it’s about asking the right questions:
- How are my users engaged?
- What do they want out of my product?
- Why do they want to choose us?
RGM professionals step away from our screens, un-plug our headphones, and actively listen to our customers and their users. We think of HCD as a team sport for your organization. By bringing in your team to take ownership of their product and have fresh ideas, they become engaged and bring a new perspective for the whole organization. We facilitate user groups internally and externally to learn what and how people are perceiving, feeling, and thinking. This process develops a rich environment that allows for a continuous feedback loop from users and brings out the best results for your product.