Some innovative logo design trends for 2018

Recognizing logo design trends is an essential part of choosing a logo design style which feels fresh and relevant, and there’s no better time to get on track than the dawn of the new year.

Here are 6 logo design trends that you need to know about in 2018

– Responsive, contextual logos

– Architectural inspiration

– Experimental techniques in typography

– Grid-based logos

– Layering and masking of patterns and color

– Fundamental geometric shapes

1. Responsive, contextual logos

responsive_logos_b-1511449296865

 

We are living in an age where logo designers must not only create aesthetically pleasing designs, but must also have deep understanding of the different contexts in which those designs might be applied. Posters, business cards, signs, installations, advertisements and packaging are only a few examples of places a logo can end up. In 2018 keep your eyes peeled for an increased awareness to context in logo design.

2. Architectural inspiration

Architectural-Inspiration

 

While basing a logo design off of an architectural design is nothing new, it’s resurging in popularity in clever, innovative ways. As we move into an increasingly digital world, designers are finding ways not only to capture the look of architectural landmarks, but also how to embody the concepts behind the physical manifestation of the brand through their visual interpretation.

3. Experimental techniques in typography

Experimental

 

From old style to sans serif, typography has always been subject to experimentation—from the development of new typographic shapes to the modification of pre-existing typefaces using illustrative or photographic techniques. It doesn’t end there either. This upcoming year we should see continued experimentation in typography, with both innovative concepts and new realizations of how pre-existing technology can apply to this medium.

4. Grid-based logos

Typography isn’t the only aspect of logo design receiving simplification these days. The actual shapes used in logos have as well, with an increased focus on minimal geometry, or geometry created with a less-is-more attitude. When you look at some of the advantages of this style—like branding versatility, easy readability and instant impact—it becomes clear that we should be seeing more in 2018!

Grid Based

 

Grids have played the role of backbone in graphic design ever since Josef Müller-Brockmann laid out the fundamentals of theory on the subject in 1981. Grids have the power to portray logic, theory, control and perfection. In a sense, it’s a trend that’s never ended—only come and gone in waves. Based on designs we’ve seen of late, we can expect a healthy serving of very obvious grids in logo design this year.

5. Layering and masking of patterns and color

color

 

Layering and masking are a sophisticated techniques that involve using patterns to reveal, or contain, additional content within shapes. It’s often subtle and can easily go under the radar. With that said, this technique has a lot of room for experimentation in both abstract and conceptual approach. That’s why we’re putting the spotlight on it.

6. Fundamental geometric shapes

Shapes

 

Typography isn’t the only aspect of logo design receiving simplification these days. The actual shapes used in logos have as well, with an increased focus on minimal geometry, or geometry created with a less-is-more attitude. When you look at some of the advantages of this style—like branding versatility, easy readability and instant impact—it becomes clear that we should be seeing more in 2018!