Growing Your Small Business
Whether you’re building out your marketing team or just your staff in general, the quality of your small business team can determine your company’s success. To ensure that you put together the best possible group of employees, listed below are some team building tips from the small business community in marketing and advertising.
Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business.
It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else they may search for you and see that you are unavailable.
Rely on Business Process Outsourcing
In today’s business world, there are ways to get help with your business process without hiring actual hourly employees. You can outsource various functions to professionals who can make you and your business more productive overall. RGM raises the bar of excellence in senior level administrative and management support, staff augmentation, contract management, financial accounting and general office support.
You should consult a professional graphic designer or web developer to make sure your materials are of professional quality. The investment will pay off in the long run. RGM’s experience in digital and print communications enables us to create versatile graphics and infographics that are both captivating and informative. Since 1992, we’ve worked with some of the top advertising agencies, PR firms, Fortune 500 corporations and Federal agencies.
Set up a website.
Even if you are trying to market locally, most people look for local businesses online, using Google or other search engines. Have a website with details about your services, contact information and directions to your store. RGM marries creative thinking with the latest communications and outreach techniques to reach individuals, create meaningful connections and drive positive action for your small business.
Using Free Local Business Marketing
Take advantage of free online marketing.
Sign up for a LinkeIn, Facebook, Twitter, Instagram, Yelp and CitySearch accounts. You should set up a business account on Facebook and suggest to your friends that they “Like” your account.
Write a blog, if you are fond of writing and you feel you have something to share about your craft or your locale. You may offer tips, photos, videos of your business in action or any other information about your business that might be attractive to a potential consumer. A regularly updated blog will gain followers and it can be linked to your website, Facebook and Twitter.
Encourage customers to refer to your business and to write reviews on your website, LinkedIn or Facebook.
Email local bloggers.
Get listed on all online search engines you can find.
This can include Google Maps, Bing Local and Yahoo local. There are a number of online yellow pages where you should submit, such as Merchant Circle, Web Local, Yellowpages.com, Local.com, Bizjournals.com, Insider Pages and Super pages.