How to beat the social media algorithm
Just when you think you have it figured out… a social media network changes their algorithm and it’s back to square one. This situation is probably something you’ve experienced more often than you’d like to remember. But I have some good news for you, there are ways that you can beat the social media algorithm (for at least the next few months!).
But first, it’s important to understand what social media algorithms are and why they were developed. An algorithm is developed by recording user interactions and developing a mathematical model that is updated on a regular basis. The end result is a social media feed based upon what is determined to be of interest to the end-user. Sounds great, right? Well, the real benefits are for the social media sites. By maximizing the time spent on-site by the end-user, there is an increase in potential marketing opportunities because the site can easily connect interesting content to readers.
But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world.
Dominique Jackson on sproutsocial.com gives some good insight on how to rise above social media algorithms